ABOUT

The Internet’s Favourite exists for people who are endlessly curious about what’s happening online.

The original idea was to create a website about social media and marketing, but the internet had other plans. Between the rise of AI, the creator economy, shifting platforms, changing algorithms, and the constant stream of new ideas competing for attention, it became clear that the most interesting stories rarely stay within neat categories.

So rather than focus on a single topic, we decided to follow the conversations, trends, people, and technologies shaping the internet.

Here you’ll find thoughts on social media, AI, marketing, internet culture, creators, and the ideas that deserve a closer look. Sometimes that means exploring a major trend. Sometimes it means highlighting an interesting person. Sometimes it means disappearing down a rabbit hole and returning with something unexpectedly useful.

This is a place for paying attention, connecting dots, sharing discoveries, and making sense of a digital world that seems to reinvent itself every few weeks.

If that sounds like your kind of thing, you’re in good company.

May the algorithm be ever in your favour.