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MEET THE BRAND THAT SAID “MAY THE BEST CONTENT CREATOR SURVIVE”
So, SULT needed a social media manager. Instead of asking everyone to send in a CV like a normal company, they basically threw the job onto Instagram and told people to get creative. “We’re not a regular brand. We’re a cool brand.” And, as it turns out, that was a very effective way of attracting…
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AIRPLANE FOOD IS BASICALLY COPYWRITING
Somewhere over the Arabian Sea, I realised airplane food is basically copywriting. That might sound like an odd comparison until you understand what happens to your senses at 35,000 feet. Airplane food has a reputation for being bland. It is one of those travel clichés almost everyone accepts as fact. Yet the irony is that…
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I LOVE WOMEN IN SPAM. I JUST CAN’T BELIEVE WE GOT AWAY WITH THAT NAME.
An industry obsessed with branding somehow rallied around an acronym that sounds like junk email. The story of Women in SPAM turns out to be less about naming and more about what happens when people finally find a community that feels like theirs.
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May the algorithm be ever in your favour.