Content Creation
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MEET THE BRAND THAT SAID “MAY THE BEST CONTENT CREATOR SURVIVE”
So, SULT needed a social media manager. Instead of asking everyone to send in a CV like a normal company, they basically threw the job onto Instagram and told people to get creative. “We’re not a regular brand. We’re a cool brand.” And, as it turns out, that was a very effective way of attracting… Read more
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AIRPLANE FOOD IS BASICALLY COPYWRITING
Somewhere over the Arabian Sea, I realised airplane food is basically copywriting. That might sound like an odd comparison until you understand what happens to your senses at 35,000 feet. Airplane food has a reputation for being bland. It is one of those travel clichés almost everyone accepts as fact. Yet the irony is that… Read more
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I BROKE EVERY SACRED LINKEDIN RULE AND GREW TO 14000 FOLLOWERS ANYWAY
The best thing I ever did for my LinkedIn growth was spending less time thinking about LinkedIn and more time collecting experiences worth sharing. Read more