Internet Culture

MEET THE BRAND THAT SAID “MAY THE BEST CONTENT CREATOR SURVIVE”

So, SULT needed a social media manager. Instead of asking everyone to send in a CV like a normal company, they basically threw the job onto Instagram and told people to get creative. “We’re not a regular brand. We’re a cool brand.” And, as it turns out, that was a very effective way of attracting… Read more

Content Creation, Creator Economy, Marketing, Social Media, SULT
I LOVE WOMEN IN SPAM. I JUST CAN’T BELIEVE WE GOT AWAY WITH THAT NAME.

An industry obsessed with branding somehow rallied around an acronym that sounds like junk email. The story of Women in SPAM turns out to be less about naming and more about what happens when people finally find a community that feels like theirs. Read more

Advertising, Internet Culture, Laura Cameron, Marketing, PR, Social Media, Women in Marketing, Women in SPAM

MEET THE BRAND THAT SAID “MAY THE BEST CONTENT CREATOR SURVIVE”